It is paramount that we acknowledge this bias and research broadly, acting as the pillars to overcome the gaps our societal thinking
Our client is a 25 year old man from Turkmenistan, vastly different to what we are familiar with
The most prominent problem area we identified is lack of potable water, this will be the focus of our ideation
I have found this brief to be incredibly useful at developing my research skills, ideation techniques and forcing me to not design based solely on my own experiences.
These facts will undoubtedly contribute towards making me a more useful, reliable and insightful designer.